STULZ is one of the world’s leading manufacturers of climate control solutions for data centres and other business-critical applications. Founded nearly 70 years ago, the family-owned company’s global expansion and dynamic market environment meant changes that required a sustainable new positioning.

dmcgroup completely restructured the Hamburg-based mid-sized B2B business in a multi-stage process. This involved developing corporate identity, corporate design and communication measures that position STULZ as it is today: an international, value-oriented state-of-the-art quality and technology leader (in no way “hidden”).

Tasks & Aims

dmcgroup was and continues to be responsible for a multi-stage process involving the following

Corporate identity: Brand profile, tagline and implementation measures

  • Corporate identity: Brand profile, tagline and implementation measures
  • Corporate design: New visual identity for the core brand STULZ, STULZ Group and its subsidiaries, including a brand manual, imagery, graphic design and naming
  • External communication: Ad campaign, product and service brochures, main catalogue, posters, Christmas mailing, giveaways, etc.
  • Internal communication: Events, brand toolbox, business stationery/PPT, etc.

STULZ and dmcgroup – an excellent, successful partnership since 2014.


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