Year
2017
Deliverables
- Brand Identity
- Design
Functional Myodiagnostics
Corporate Design
The transformation of FMD, formerly IMAK – International Medical Association for Functional Myodiagnostics, is supported by a new corporate design. A design process derived from the teachings of diagnostics and convincing with a surprising creative implementation of the medical theme.
Functional Myo – Excuse me?
The basis of the method is George Goodheart’s Triad of Health, which defines human health with the balance of the sides of the triangle. The “chemistry” describes digestion and metabolism, the “structure” a healthy musculoskeletal system and the “psyche” a balanced daily life and a good social environment. Therefore, effective treatment of disorders in the body must take into account all three sides.
Theory and practice result in logo
Colors & Material
The new design is underlined by a rich red color, which is also based on the human organism. The bold red hue also doesn’t accidentally set FMD apart from other medical logos, which often make use of green or blue tones in their classic color schemes.
#D22530
#E17077
#F0B8BB
#0F1820
#62676B
#AFB3B6
#D22530
#E17077
#F0B8BB
#0F1820
#62676B
#AFB3B6
Typography
Core principles
INTERDISCIPLINARY
MANUALLY
ANALYTICAL
CAUSAL
In addition to a quick guide, templates for various printed materials such as letterhead and business cards were created for the corporate design.