We specialize in elevating the marketing and design strategies for hotels and businesses in the tourism and hospitality sector. Our passion lies in crafting captivating brand experiences that resonate with travelers, creating visually stunning designs, and implementing cutting-edge marketing techniques tailored specifically for the unique needs of the hotel and tourism industry.
We merge apparent opposites and competencies into a harmonious whole, work across disciplines and as a network and turn them into great experiences. We support companies throughout their entire brand, communication and marketing processes.
TheKlagenfurtairportareainthesouthofAustriawillundergofundamentalchangesoverthenextfewyears.A new holistic look was sought for the further development of the new Airport Klagenfurt into the most efficient and modern airport in Europe. The task was to win more passengers with this vision through the new design. dmcgroup supported the airport in the areas of strategy, design, development and 360° marketing.
The marketing was essential for promoting the destinations of the Airport Klagenfurt. Alongside the naming, corporate design development, and the derivation of the guiding idea ‘Rise above travel,’ the campaign #TheJourneyBegins was developed to convey the relaunch of the airport and the unique travel destinations. For this purpose, a distinctive illustration language was developed. With our digital marketing strategy – implemented on Google banners, social media ads, as well as analog Out of Home spaces – the destinations were animated and brought to life.
How does the future architecture look like? The answer was built directly at the airport in a prime location in Düsseldorf: Shift Office Spaces. A premium immobility with high design values at its core, would should be translated to the visual identity.
dmcgroup developed the name, logo and visual appearance for the marketing of the property. Inspired by the architecture, we brought the exterior elements to life in the design and communication assets. Theresultisacompletesetof branding and sales materialsforthefurthermarketingoftheproperty.
Hotel Mondschein – Website Relaunch, Booking System & Online Marketing
Tradition meets Innovation
For an extended period, we’ve had the honor of assisting Hotel Mondschein, a hotel in the alps of Austria, with its digital footprint and online marketing efforts. Recently, we undertook the task of revamping the hotel’s website, providing it with a fresh appearance and modern and user-friendly booking system. The outcome is a concept that skillfully blends tradition and modernity, complemented by a strategic Google AdWords campaign and SEO initiatives.
In order to get the relaunch out into the world in the best possible way, a complete online marketing strategy was set up in parallel. The following elements were supported by dmcgroup: Google Adwords Campaign, Keyword Optimization/Analysis and Optimization for Search Engins.
Winning hearts and customers in three steps: Uniqueness, Innovation and Technology.
Unique Brand Identity & Story
Creating a distinctive brand identity and narrative sets a hotel or tourism business apart from the competition. A compelling and unique story, coupled with a strong visual identity, helps in creating an emotional connection with guests. It’s essential to stand out by highlighting what makes your brand unique and appealing to your target audience.
Innovative Marketing Strategies
Staying ahead in the competitive hospitality industry requires leveraging innovative marketing strategies. This includes utilizing digital marketing, social media, and other modern advertising techniques to reach and engage with potential guests. Implementing creative campaigns, offering unique promotions, and utilizing targeted advertising can significantly impact a business’s visibility and appeal in the industry.
Embracing and integrating technology within the guest experience can be a game-changer. This includes implementing cutting-edge tech solutions like mobile check-ins, AI-powered chatbots for customer service, and personalized recommendations based on data analytics. Innovations in technology can enhance guest convenience, streamline operations, and provide a modern, seamless experience for your customers.