{"id":18855,"date":"2024-03-20T16:24:37","date_gmt":"2024-03-20T15:24:37","guid":{"rendered":"https:\/\/dmcgroup.eu\/?p=18855"},"modified":"2026-08-04T10:08:48","modified_gmt":"2026-08-04T08:08:48","slug":"user-research","status":"publish","type":"post","link":"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/","title":{"rendered":"User Research"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;80&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;about&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;top_to_bottom&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#Agentur_fur_User_Research_und_User_Experience\" >Agentur f\u00fcr User Research und User Experience<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#Bessere_Entscheidungsgrundlagen_als_Basis_fur_gelungene_Produktentwicklung_bereitstellen\" >Bessere Entscheidungsgrundlagen als Basis f\u00fcr gelungene Produktentwicklung bereitstellen<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#User_Experience_als_wahrgenommenes_Nutzungserlebnis_eines_Produkts_ist_das_Resultat_unserer_Produkt-_und_Designentscheidungen_User_Research_liefert_uns_die_Grundlagen_fur_diese_Entscheidungen_durch_systematische_Untersuchung_von_Nutzerbedurfnissen\" >User Experience als wahrgenommenes Nutzungserlebnis eines Produkts ist das Resultat unserer Produkt- und Designentscheidungen. User Research liefert uns die Grundlagen f\u00fcr diese Entscheidungen, durch systematische Untersuchung von Nutzerbed\u00fcrfnissen.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#Mit_User_Research_zu_optimaler_User_Experience\" >Mit User Research zu optimaler User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#Kontext_und_Verhaltensweisen_der_Nutzer_innen_besser_verstehen\" >Kontext und Verhaltensweisen der Nutzer:innen besser verstehen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#User_Research_Methoden_um_wertvolle_Erkenntnisse_fur_nutzerzentrierte_Losungen_zu_erlangen\" >User Research Methoden, um wertvolle Erkenntnisse f\u00fcr nutzerzentrierte L\u00f6sungen zu erlangen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/user-experience\/user-research\/#Lesen_Sie_mehr_uber_User_Experience_Innovation_Trends_Online_Marketing_Co\" >Lesen Sie mehr \u00fcber User Experience, Innovation, Trends, Online Marketing &amp; Co.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Agentur_fur_User_Research_und_User_Experience\"><\/span>Agentur f\u00fcr User Research und User Experience<span class=\"ez-toc-section-end\"><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Bessere_Entscheidungsgrundlagen_als_Basis_fur_gelungene_Produktentwicklung_bereitstellen\"><\/span>Bessere Entscheidungsgrundlagen als Basis f\u00fcr gelungene Produktentwicklung bereitstellen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]by Tamara Himler[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;right&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Zuletzt aktualisiert 07.04.2025[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;18848&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;80&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;top_to_bottom&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; 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column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;40&#8243; bottom_padding_tablet=&#8221;34&#8243; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"User_Experience_als_wahrgenommenes_Nutzungserlebnis_eines_Produkts_ist_das_Resultat_unserer_Produkt-_und_Designentscheidungen_User_Research_liefert_uns_die_Grundlagen_fur_diese_Entscheidungen_durch_systematische_Untersuchung_von_Nutzerbedurfnissen\"><\/span>User Experience als wahrgenommenes Nutzungserlebnis eines Produkts ist das Resultat unserer Produkt- und Designentscheidungen. User Research liefert uns die Grundlagen f\u00fcr diese Entscheidungen, durch systematische Untersuchung von Nutzerbed\u00fcrfnissen.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221; animate=&#8221;yes&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;40&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]Mit Hilfe von User Research Ma\u00dfnahmen untersuchen wir das Verhalten, die Bed\u00fcrfnisse, Motivationen und Herausforderungen von Nutzer:innen und k\u00f6nnen so systematisch Erkenntnisse \u00fcber Zielgruppen erwerben, die als Grundlage f\u00fcr Design- und Produktentscheidungen dienen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;40&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Mit_User_Research_zu_optimaler_User_Experience\"><\/span>Mit User Research zu optimaler User Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div>Das Ziel eines durch User Research gest\u00fctzten Designprozesses ist es, Produkte oder Services nutzerzentriert zu gestalten und eine optimale User Experience des Endprodukts zu erreichen.<\/div>\n<div><\/div>\n<div>Wenn Nutzer:innen ein <strong>positives Erlebnis mit einem Produkt oder einer Dienstleistung<\/strong> verbinden, erh\u00f6ht das die Wahrscheinlichkeit der Nutzung um ein Vielfaches. Auf der anderen Seite wird ein Produkt, dass Bed\u00fcrfnisse von Nutzer:innen nur teilweise oder gar nicht erf\u00fcllt, nicht erfolgreich sein. Bei <a href=\"https:\/\/www.dmcgroup.eu\/about\/\">dmcgroup<\/a> brennen wir daf\u00fcr, <a href=\"https:\/\/www.dmcgroup.eu\/blog\/working-methods\/erfolgsfaktoren-fuer-digitale-produktentwicklung-im-agilen-workflow\/\">digitale Produkte zu gestalten<\/a>, die Menschen dabei unterst\u00fctzen, ihre Aufgaben bestm\u00f6glich zu erledigen und ihre Ziele auf einfache und angenehme Art und Weise zu erreichen.<\/div>\n<div>\n<p>Daf\u00fcr ist User Research essenziell, um Hintergrundinformationen und Aufschluss \u00fcber Bed\u00fcrfnisse von Nutzer:innen zu erhalten. <a href=\"https:\/\/www.dmcgroup.eu\/digitale-produkte-entwickeln\/\">Digitale Produkt-Teams<\/a>, ben\u00f6tigen ein m\u00f6glichst umfassendes und vollst\u00e4ndiges Bild dieser Informationen, um <strong>qualifiziert und informiert Entscheidungen<\/strong> zum Wohl ihrer Endnutzer:innen treffen zu k\u00f6nnen.<\/p>\n<p>Gutes Produktdesign ist kein Zufall und auch nicht (nur) eine Frage von Expertenwissen, sondern von genauer Kenntnis der Bed\u00fcrfnisse und Aufgaben der Menschen, die das Produkt nutzen sollen.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;40&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Kontext_und_Verhaltensweisen_der_Nutzer_innen_besser_verstehen\"><\/span>Kontext und Verhaltensweisen der Nutzer:innen besser verstehen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Mit Hilfe von User Research Methoden gewinnen wir ein umfassendes, nuanciertes Verst\u00e4ndnis der Nutzer:innen. Dieses deckt nicht nur ihre expliziten Bed\u00fcrfnisse, sondern auch implizite Erwartungen, Motivationen oder auch Schmerzpunkte auf, sodass Produkte und Services auf diese Anforderungen zugeschnitten werden k\u00f6nnen.<\/p>\n<p>Einige Beispiele f\u00fcr Erkenntnisse, die wir durch User Research \u00fcber die Nutzer und Nutzerinnen eines Produkts oder Services generieren k\u00f6nnen:<\/p>\n<ul>\n<li>Bed\u00fcrfnisse und Ziele<\/li>\n<li>Verhaltensweisen und Nutzungsmuster<\/li>\n<li>Motivationen<\/li>\n<li>Frustrationen und potentielle Schmerzpunkte<\/li>\n<li>Kontext und Umfeld<\/li>\n<li>Erwartungen und Wahrnehmungen<\/li>\n<li>Demografische und psychografische Merkmale<\/li>\n<li>Nutzungsbarrieren<\/li>\n<li>Zukunftsvisionen und Erwartungen<\/li>\n<\/ul>\n<p>Eine Reihe von User Research Methoden unterst\u00fctzen uns dabei, diese Erkenntnisse zu unseren potentiellen Nutzer:innen zu generieren.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; 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phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;56px&#8221; font_size_max=&#8221;100px&#8221; class_name=&#8221;dmc-font-comba&#8221; font_size_desktop=&#8221;7vw&#8221; text_direction=&#8221;default&#8221; font_line_height=&#8221;100%&#8221;]\n<p role=\"heading\">Learn<\/p>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;72px&#8221; font_size_max=&#8221;130px&#8221; class_name=&#8221;dmc-font-times&#8221; font_size_desktop=&#8221;9vw&#8221; text_direction=&#8221;default&#8221; font_line_height=&#8221;100%&#8221;]\n<p role=\"heading\">more<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; 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constrain_group_105=&#8221;yes&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Wir sind sind mehr als nur Expert:innen &#8211; Unser engagiertes Team von Designer:innen, Entwickler:innen und Marketingspezialist:innen arbeitet Hand in Hand, um Ihre digitale Pr\u00e4senz auf das n\u00e4chste Level zu heben.<\/p>\n<p>Bereit f\u00fcr den n\u00e4chsten Schritt?<br \/>\nKontaktieren Sie uns und erfahren Sie mehr \u00fcber unsere Dienstleistungen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;48&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;40&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;40&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"User_Research_Methoden_um_wertvolle_Erkenntnisse_fur_nutzerzentrierte_Losungen_zu_erlangen\"><\/span>User Research Methoden, um wertvolle Erkenntnisse f\u00fcr nutzerzentrierte L\u00f6sungen zu erlangen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wir verwenden unterschiedliche User Research Methoden, um Antworten und Erkenntnisse unterschiedliche Fragestellungen zu finden und daraus gemeinsam mit unseren Kunden die richtigen Schl\u00fcsse zu ziehen.<\/p>\n<p>Je nach Zielsetzung und Fragestellung w\u00e4hlen wir <strong>qualitative oder quantitative Vorgehensweisen<\/strong> aus, die dabei auf den jeweiligen Prozess abgestimmt sind.<\/p>\n<p>Im Folgenden eine Auswahl an Methoden, die wir regelm\u00e4\u00dfig anwenden, um mehr \u00fcber unsere Nutzer:innen zu erfahren:<\/p>\n<ol>\n<li><strong>Expert:innen-Interviews<\/strong><br \/>\nBefragung von Personen mit Fachwissen und Einblick in projektrelevante Materie. Diese Interviews helfen besonders, die Hintergr\u00fcnde zu erfahren, f\u00fcr die ein Produkt gestaltet werden soll. Hier geht es um Features, Vorg\u00e4nge, Gesch\u00e4ftsmodelle aber auch Herausforderungen und fachliches Dom\u00e4nenwissen.<\/li>\n<li><strong>Feldstudien<\/strong><br \/>\nAnalyse der gewohnten Umgebung von Nutzer:innen und Beobachtung ihres Verhaltens in diesem (Arbeits-)Umfeld. Hier geht es um die systematische Beobachtung unter nat\u00fcrlichen Bedingungen. Am Ende werden daraus Ableitungen f\u00fcr Designs, Methoden oder Softwarenanwendungen getroffen.<\/li>\n<li><strong>Nutzer:innen Interviews<\/strong><br \/>\nStrukturierte, pers\u00f6nliche Befragung von Nutzer:innen hinsichtlich deren Aufgaben, Handlungen, Zielen und Kontexten. Diese Befragungen k\u00f6nnen ein Ansto\u00df f\u00fcr weitere Usabilitytests sein, k\u00f6nnen aber auch das Product-Prototyping erneut in Gang setzen.<\/li>\n<li><strong>User Observation<\/strong><br \/>\nSchulterblick, bei dem Nutzer:innen dabei beobachtet werden, wie sie ein Produkt nutzen, eine Aufgabe erledigen, mit einer Situation umgehen und wie sie sich dabei verhalten. User:innen werden in ihrem allt\u00e4glichen Kontext im Umgang mit dem betreffenden Tool, der Hard- bzw. Software beobachtet und aus diesem Verhalten weitere Schl\u00fcsse f\u00fcr Tests und Weiterentwicklung gezogen.<\/li>\n<li><strong>User Behavior Analysis<\/strong><br \/>\nDiese werden auch als Task-Analysis bezeichnet \u2013 Auswertung des Nutzerverhaltens auf Basis von Trackingdaten oder Beobachtung. Hier geht es in erster Linie um Usability und weniger um das Design. Der gebr\u00e4uchliche Umgang mit dem Produkt\/mit verschiedenen Tasks steht hier im Mittelpunkt.<\/li>\n<li><strong>User Journey Map<\/strong><br \/>\nSchematische Zusammenfassung eines Nutzungsablaufs oder einer Beobachtung, die \u00fcbergeordnete Aufgaben, Ziele, Schwierigkeiten und Erfolgserlebnisse enthalten kann.<\/li>\n<li><strong>Use Cases<\/strong><br \/>\nSpezifische Beschreibung, wie User:innen mit einem bestimmten Feature z.B. auf einer Website interagieren. Use Cases bieten einen umfassenden, aber auch detaillierten Einblick in die Interaktionen der User:in, aber auch, wie sie damit zusammenh\u00e4ngende Tasks meistern.<\/li>\n<li><strong>Business Model Canvas<\/strong><br \/>\nEin Template, das die Analyse oder Entwicklung von Gesch\u00e4ftsmodellen auf Basis von Nutzergruppen, Ressourcen, Produkt- oder Serviceangeboten und anderen Parametern erlaubt.<\/li>\n<li><strong>Value Proposition Design Canvas<\/strong><br \/>\nEine Methode, die es erm\u00f6glicht, durch Kundenzentrierung wertvolle, nutzerzentrierte Produkte und Services zu entwickeln.<\/li>\n<li><strong>Persona Definition<\/strong><br \/>\nErstellung von prototypischen Nutzerprofilen, in welche die gewonnenen Erkenntnisse aus Nutzerinterviews, Recherche oder Beobachtung miteinflie\u00dfen. Personas entstammen dem Bereich der Human-Computer-Interaction, die \u00fcber konkret ausgepr\u00e4gte Eigenschaften und ein spezielles Nutzungsverhalten verf\u00fcgen. Diese Personas stehen stellvertretend f\u00fcr den gr\u00f6\u00dften Teil der zuk\u00fcnftigen tats\u00e4chlichen User:innen.<\/li>\n<li><strong>Customer Collaboration Workshops<\/strong><br \/>\nWerden auch Fokusgruppen genannt \u2013 Workshops mit einer spezifischen Anzahl von Teilnehmer:innen, um Nutzerbed\u00fcrfnisse, Anforderungen und innovative L\u00f6sungsans\u00e4tze gemeinsam mit involvierten Personen zu erarbeiten.<\/li>\n<li><strong>Rapid iterative Prototyping &amp; Evaluation<\/strong><br \/>\nSchnelle Produktgestaltung und -entwicklung mit Hilfe von Prototypen oder Design-Mockups, die Nutzertests durchlaufen und auf Basis der Erkenntnisse angepasst werden.<\/li>\n<\/ol>\n<p>Die <strong>Wahl der richtigen User Research Methode<\/strong> h\u00e4ngt stark vom den Zielen, dem aktuellen Wissens- bzw. Entwicklungsstand des Produkts und den verf\u00fcgbaren Ressourcen ab. Oft ist eine <strong>Kombination aus qualitativen und quantitativen Methoden<\/strong> sinnvoll und notwendig, um ein vollst\u00e4ndiges Bild zu erhalten\u00a0 \u2013 und so fundierte Designentscheidungen treffen zu k\u00f6nnen.<\/p>\n<p>Als <a href=\"https:\/\/www.dmcgroup.eu\/about\/\">Agentur f\u00fcr User Research und User Experience<\/a> ber\u00e4t und unterst\u00fctzt Sie dmcgroup gerne im Hinblick auf die Auswahl der geeigneten User Research Methoden, um Ihre Fragestellungen zu beantworten.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]<strong>Linktipps<\/strong><\/p>\n<ul>\n<li>B\u00fccher von Tomer Sharon: <a href=\"https:\/\/www.sciencedirect.com\/book\/9780123851307\/its-our-research\" target=\"_blank\" rel=\"noopener\">It\u2019s our research<\/a> &amp; <a href=\"https:\/\/www.leanresearch.co\/\" target=\"_blank\" rel=\"noopener\">Validating Product Ideas<\/a><\/li>\n<li>Interview mit Steve Portigal: <a href=\"https:\/\/www.uxmatters.com\/mt\/archives\/2013\/08\/interviewing-steve-portigal-about-interviewing-users.php\" target=\"_blank\" rel=\"noopener\">interviewing users<\/a><\/li>\n<li>Interview mit Kim Goodwin von James Royal-Lawson und Per Axbom \u00fcber <a href=\"https:\/\/uxpodcast.com\/93-kim-goodwin-journey-mapping\/\" target=\"_blank\" rel=\"noopener\">journey mapping<\/a><\/li>\n<li>Indi Young: <a href=\"https:\/\/medium.com\/inclusive-software\/user-needs-are-too-shallow-for-innovation-13167b71e7b2\" target=\"_blank\" rel=\"noopener\">User need analysis<\/a><\/li>\n<li>Alan Cooper, Robert Reimann, David Cronin: <a href=\"https:\/\/www.goodreads.com\/book\/show\/289062.About_Face_3\" target=\"_blank\" rel=\"noopener\">About Face 3: The Essentials of Interaction Design<\/a><\/li>\n<li>Nutzerzentriertes Design mit Rapid Prototyping von Philipp Brunner<\/li>\n<li><a href=\"https:\/\/www.strategyzer.com\/library\/value-proposition-design-2\" target=\"_blank\" rel=\"noopener\">Value Proposition design<\/a>. How to create products and services customers want<\/li>\n<li><a href=\"https:\/\/www.dmcgroup.eu\/blog\/user-experience\/barrierefreies-webdesign-checkliste\/\">Checklist f\u00fcr barrierefreies Webdesign<\/a><\/li>\n<li><a href=\"https:\/\/www.dmcgroup.eu\/services\/customer-experience\/\">Agentur f\u00fcr Customer Experience<\/a><\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; 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phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Von den aktuellsten Branchen-Trends, \u00fcber neueste Insights zu KI und UX\/UI-Design, bis hin zu spannenden Use Cases.<\/p>\n<p>Melden Sie sich f\u00fcr unseren monatlichen Newsletter an und bleiben Sie immer up to date![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;48&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;64&#8243; top_padding_tablet=&#8221;48&#8243; top_padding_phone=&#8221;32&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;56px&#8221; font_size_max=&#8221;100px&#8221; class_name=&#8221;dmc-font-comba&#8221; font_size_desktop=&#8221;7vw&#8221; text_direction=&#8221;default&#8221; font_line_height=&#8221;100%&#8221;]\n<p role=\"heading\">Stay<\/p>\n[\/nectar_responsive_text][nectar_responsive_text inherited_font_style=&#8221;default&#8221; font_size_min=&#8221;72px&#8221; font_size_max=&#8221;130px&#8221; class_name=&#8221;dmc-font-times&#8221; font_size_desktop=&#8221;9vw&#8221; font_line_height=&#8221;100%&#8221; text_direction=&#8221;default&#8221;]\n<p role=\"heading\">tuned<\/p>\n[\/nectar_responsive_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;custom&#8221; column_margin_custom=&#8221;64px&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#000000&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;80&#8243; 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column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bottom_padding=&#8221;32&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; 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font_size_desktop=&#8221;5vw&#8221; text_direction=&#8221;default&#8221; font_line_height=&#8221;100%&#8221;]\n<p role=\"heading\">Weitere Beitr\u00e4ge<\/p>\n[\/nectar_responsive_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Lesen_Sie_mehr_uber_User_Experience_Innovation_Trends_Online_Marketing_Co\"><\/span><b>Lesen Sie mehr \u00fcber User Experience, Innovation, Trends, Online Marketing &amp; Co.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][nectar_post_grid post_type=&#8221;post&#8221; blog_category=&#8221;blog&#8221; blog_starting_category=&#8221;all&#8221; order=&#8221;DESC&#8221; orderby=&#8221;date&#8221; pagination=&#8221;load-more&#8221; button_color=&#8221;extra-color-2&#8243; columns=&#8221;2&#8243; columns_tablet=&#8221;default&#8221; columns_phone=&#8221;default&#8221; grid_item_spacing=&#8221;10px&#8221; grid_item_height=&#8221;40vh&#8221; 2_col_masonry_layout=&#8221;default&#8221; 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