{"id":25891,"date":"2024-10-29T11:40:02","date_gmt":"2024-10-29T10:40:02","guid":{"rendered":"https:\/\/www.dmcgroup.eu\/?p=25891"},"modified":"2026-08-04T10:08:46","modified_gmt":"2026-08-04T08:08:46","slug":"claim-development","status":"publish","type":"post","link":"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/","title":{"rendered":"Claim development: the key to successful brand communication"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#FFFFFF&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;80&#8243; 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column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-black ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Inhalt<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Claim-Entwicklung_im_Marketing\" >Claim-Entwicklung im Marketing<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Der_Schlussel_zu_einer_erfolgreichen_Markenkommunikation\" >Der Schl\u00fcssel zu einer erfolgreichen Markenkommunikation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Die_Markenkommunikation_spielt_eine_zentrale_Rolle_im_Marketing_Ein_wichtiges_Element_davon_ist_der_Claim_der_oft_entscheidend_fur_die_Wahrnehmung_einer_Marke_und_ihre_Positionierung_am_Markt_ist_In_diesem_Blogartikel_erklaren_wir_als_Agentur_fur_Branding_und_Design_was_ein_Claim_in_der_Marketingwelt_ist_warum_die_Claim-Entwicklung_entscheidend_fur_den_Markenerfolg_ist_und_gibt_praktische_Tipps_zur_Kreation_eines_uberzeugenden_Claims_Auserdem_beleuchten_wir_erfolgreiche_Beispiele_die_Bedeutung_von_Claims_in_der_Markenkommunikation_und_stellen_Best_Practices_sowie_Fallstricke_vor_die_bei_der_Claim-Entwicklung_zu_beachten_sind\" >Die Markenkommunikation spielt eine zentrale Rolle im Marketing. Ein wichtiges Element davon ist der Claim, der oft entscheidend f\u00fcr die Wahrnehmung einer Marke und ihre Positionierung am Markt ist. In diesem Blogartikel erkl\u00e4ren wir als Agentur f\u00fcr Branding und Design, was ein Claim in der Marketingwelt ist, warum die Claim-Entwicklung entscheidend f\u00fcr den Markenerfolg ist, und gibt praktische Tipps zur Kreation eines \u00fcberzeugenden Claims. Au\u00dferdem beleuchten wir erfolgreiche Beispiele, die Bedeutung von Claims in der Markenkommunikation und stellen Best Practices sowie Fallstricke vor, die bei der Claim-Entwicklung zu beachten sind.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Was_ist_ein_Claim\" >Was ist ein Claim?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Warum_ist_die_passende_Claim-Entwicklung_so_essentiell\" >Warum ist die passende Claim-Entwicklung so essentiell?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Tipps_zur_Entwicklung_eines_uberzeugenden_Claims\" >Tipps zur Entwicklung eines \u00fcberzeugenden Claims<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Beispiele_fur_erfolgreiche_Claim-Entwicklungen\" >Beispiele f\u00fcr erfolgreiche Claim-Entwicklungen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Die_Bedeutung_von_Claims_in_der_Markenkommunikation\" >Die Bedeutung von Claims in der Markenkommunikation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Wie_man_einen_einpragsamen_Claim_kreiert\" >Wie man einen einpr\u00e4gsamen Claim kreiert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Claim-Entwicklung_Dos_Donts\" >Claim-Entwicklung: Do&#8217;s &amp; Don&#8217;ts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Fazit\" >Fazit<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.dmcgroup.eu\/en\/blog\/claim-development\/#Lesen_Sie_mehr_uber_unsere_Arbeitsweise_und_Tipps_Tricks\" >Lesen Sie mehr \u00fcber unsere Arbeitsweise und Tipps &amp; Tricks<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Claim-Entwicklung_im_Marketing\"><\/span><strong>Claim-Entwicklung im Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 class=\"entry-title\"><span class=\"ez-toc-section\" id=\"Der_Schlussel_zu_einer_erfolgreichen_Markenkommunikation\"><\/span>Der Schl\u00fcssel zu einer erfolgreichen Markenkommunikation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; 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column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h3><span class=\"ez-toc-section\" id=\"Die_Markenkommunikation_spielt_eine_zentrale_Rolle_im_Marketing_Ein_wichtiges_Element_davon_ist_der_Claim_der_oft_entscheidend_fur_die_Wahrnehmung_einer_Marke_und_ihre_Positionierung_am_Markt_ist_In_diesem_Blogartikel_erklaren_wir_als_Agentur_fur_Branding_und_Design_was_ein_Claim_in_der_Marketingwelt_ist_warum_die_Claim-Entwicklung_entscheidend_fur_den_Markenerfolg_ist_und_gibt_praktische_Tipps_zur_Kreation_eines_uberzeugenden_Claims_Auserdem_beleuchten_wir_erfolgreiche_Beispiele_die_Bedeutung_von_Claims_in_der_Markenkommunikation_und_stellen_Best_Practices_sowie_Fallstricke_vor_die_bei_der_Claim-Entwicklung_zu_beachten_sind\"><\/span>Die Markenkommunikation spielt eine zentrale Rolle im Marketing. Ein wichtiges Element davon ist der Claim, der oft entscheidend f\u00fcr die Wahrnehmung einer Marke und ihre Positionierung am Markt ist. In diesem Blogartikel erkl\u00e4ren wir als Agentur f\u00fcr Branding und Design, was ein Claim in der Marketingwelt ist, warum die Claim-Entwicklung entscheidend f\u00fcr den Markenerfolg ist, und gibt praktische Tipps zur Kreation eines \u00fcberzeugenden Claims. Au\u00dferdem beleuchten wir erfolgreiche Beispiele, die Bedeutung von Claims in der Markenkommunikation und stellen Best Practices sowie Fallstricke vor, die bei der Claim-Entwicklung zu beachten sind.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; 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constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Was_ist_ein_Claim\"><\/span>Was ist ein Claim?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ein Claim ist ein <strong>kurzer<\/strong>, <strong>pr\u00e4gnanter<\/strong> <strong>Slogan<\/strong> oder eine Aussage, die das zentrale Versprechen, die Werte oder den Nutzen einer Marke kommuniziert. Er begleitet oft das Markenlogo und steht im Mittelpunkt der Werbung und Kommunikation. Der Claim fasst das Wesen der Marke in wenigen Worten zusammen und hinterl\u00e4sst einen bleibenden Eindruck beim Publikum. Ein guter Claim ist einfach zu merken, spricht die Zielgruppe direkt an und transportiert die Kernbotschaft der Marke.<\/p>\n<p>Ein klassisches Beispiel ist\u00a0Nike&#8217;s Claim \u201eJust Do It\u201c. Dieser Claim vermittelt nicht nur eine Botschaft, sondern auch ein Lebensgef\u00fchl, das eng mit der Marke Nike verkn\u00fcpft ist: Leistungsbereitschaft, Selbst\u00fcberwindung und sportlicher Erfolg.<\/p>\n<p>Als <a href=\"https:\/\/www.dmcgroup.eu\/services\/branding-design\/\">Branding Agentur<\/a> stehen wir Ihnen zur Seite und entwickeln gemeinsam mit Ihnen den perfekt geeigneten Claim, um auch die richtigen Kunden anzuziehen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Warum_ist_die_passende_Claim-Entwicklung_so_essentiell\"><\/span>Warum ist die passende Claim-Entwicklung so essentiell?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Die Bedeutung eines starken Claims darf nicht untersch\u00e4tzt werden. Ein gelungener Claim kann ma\u00dfgeblich dazu beitragen, wie eine Marke wahrgenommen wird und wie sie sich von der Konkurrenz abhebt. In einem \u00fcberf\u00fcllten Markt sorgt ein Claim f\u00fcr klare Unterscheidung und Wiedererkennbarkeit. Au\u00dferdem schafft ein Claim emotionale Bindungen und st\u00e4rkt die Identifikation der Zielgruppe mit der Marke.<\/div>\n<div><\/div>\n<div><strong>Vorteile eines starken Claims:<\/strong><\/div>\n<ul>\n<li><strong>Wiedererkennbarkeit<\/strong>: Ein pr\u00e4gnanter Claim bleibt im Ged\u00e4chtnis und kann die Marke unverwechselbar machen.<\/li>\n<li><strong>Differenzierung<\/strong>: Er hilft, die Marke von Wettbewerbern abzuheben und ihre Einzigartigkeit herauszustellen.<\/li>\n<li><strong>Markenidentit\u00e4t<\/strong>: Ein Claim spiegelt die Werte und den Charakter der Marke wider.<\/li>\n<li><strong>Vertrauen<\/strong>: Ein guter Claim kann die Glaubw\u00fcrdigkeit und das Vertrauen in die Marke st\u00e4rken.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; 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animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner left_padding_desktop=&#8221;16%&#8221; constrain_group_101=&#8221;yes&#8221; right_padding_desktop=&#8221;16%&#8221; left_padding_tablet=&#8221;8%&#8221; constrain_group_103=&#8221;yes&#8221; right_padding_tablet=&#8221;8%&#8221; left_padding_phone=&#8221;4%&#8221; constrain_group_105=&#8221;yes&#8221; right_padding_phone=&#8221;4%&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]As an agency for branding and design, we help you to optimise your marketing presence. Our digital experts are at your side![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;48&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; 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column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Tipps_zur_Entwicklung_eines_uberzeugenden_Claims\"><\/span>Tipps zur Entwicklung eines \u00fcberzeugenden Claims<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Die Entwicklung eines erfolgreichen Claims erfordert Kreativit\u00e4t und strategisches Denken. Hier sind einige Tipps, die dabei helfen k\u00f6nnen:<\/div>\n<ol>\n<li><strong>Einfachheit<\/strong>: Ein Claim sollte klar, verst\u00e4ndlich und leicht merkbar sein. Vermeiden Sie zu lange oder komplizierte Formulierungen.<\/li>\n<li><strong>Einzigartigkeit<\/strong>: Der Claim sollte das Besondere Ihrer Marke betonen und sie von der Konkurrenz abheben.<\/li>\n<li><strong>Emotionaler<\/strong> <strong>Reiz<\/strong>: Emotionen sind der Schl\u00fcssel zu einem unvergesslichen Claim. Er sollte positive Gef\u00fchle wie Freude, Motivation oder Vertrauen wecken.<\/li>\n<li><strong>Kundennutzen<\/strong> <strong>hervorheben<\/strong>: Der Claim sollte den Nutzen oder das Versprechen der Marke klar kommunizieren.<\/li>\n<li><strong>Langfristige<\/strong> <strong>Perspektive<\/strong>: Ein Claim sollte nicht nur auf kurzfristige Trends setzen, sondern langfristig funktionieren und die Markenwerte transportieren.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#FFFFFF&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; 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column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Beispiele_fur_erfolgreiche_Claim-Entwicklungen\"><\/span>Beispiele f\u00fcr erfolgreiche Claim-Entwicklungen<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Einige Marken haben es geschafft, mit ihren Claims eine unverwechselbare Identit\u00e4t zu schaffen. Hier sind einige der bekanntesten Claims, die sich in den K\u00f6pfen der Verbraucher festgesetzt haben:<\/div>\n<p><a href=\"https:\/\/www.redbull.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Red<\/strong> <strong>Bull <\/strong><\/a>&#8211; \u201eRed Bull verleiht Fl\u00fcgel\u201c: Dieser Slogan hat ma\u00dfgeblich zum weltweiten Erfolg der Marke beigetragen. Er vermittelt auf humorvolle Weise die Energie und den Leistungsboost, den das Getr\u00e4nk verspricht, und ist damit stark in den K\u00f6pfen der Konsumenten verankert.<\/p>\n<p><a href=\"https:\/\/www.apple.com\/de\/\" target=\"_blank\" rel=\"noopener\"><strong>Apple<\/strong><\/a> \u2013 \u201eThink Different\u201c: Dieser Claim betont die Einzigartigkeit und Innovation der Marke und appelliert an kreative und vision\u00e4re K\u00f6pfe.<\/p>\n<p><a href=\"https:\/\/www.loreal.com\/de-de\/germany\/\" target=\"_blank\" rel=\"noopener\"><strong>L\u2019Or\u00e9al<\/strong><\/a> \u2013 \u201eWeil ich es mir wert bin\u201c: Ein Slogan, der auf die Selbstachtung und das Selbstbewusstsein der Zielgruppe abzielt und sie emotional anspricht.<\/p>\n<p><a href=\"https:\/\/www.haribo.com\/de-de\" target=\"_blank\" rel=\"noopener\"><strong>Haribo<\/strong><\/a> &#8211; \u201eHaribo macht Kinder froh und Erwachsene ebenso\u201c: Der Claim ist einfach, wiedererkennbar und weckt positive Emotionen. Er spricht sowohl Kinder als auch Erwachsene an, was die Zielgruppe der Marke perfekt widerspiegelt.<\/p>\n<p>Diese Beispiele zeigen, wie ein Claim nicht nur ein Spruch ist, sondern zu einem essenziellen Bestandteil der Markenidentit\u00e4t wird. Wir sind Ihre Agentur f\u00fcr Claim-Entwicklung. <a href=\"https:\/\/www.dmcgroup.eu\/contact\/\">Kontaktieren<\/a> Sie uns gerne![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#FFFFFF&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;80&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.5&#8243; gradient_direction=&#8221;top_to_bottom&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221; gradient_type=&#8221;default&#8221;][vc_column column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;grow-in&#8221; animation_easing=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/5&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Die_Bedeutung_von_Claims_in_der_Markenkommunikation\"><\/span>Die Bedeutung von Claims in der Markenkommunikation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In der modernen Markenkommunikation ist ein Claim weit mehr als nur ein Werbeslogan. Er ist ein strategisches Instrument, um die Werte, die Pers\u00f6nlichkeit und das Versprechen der Marke in einer kompakten Form zu kommunizieren. Der Claim wird oft in Anzeigen, auf Websites, in Social Media und in vielen anderen Ber\u00fchrungspunkten mit dem Kunden verwendet. Er tr\u00e4gt dazu bei, die Marke konsistent und einheitlich zu positionieren und ein klares Markenimage zu schaffen.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Wie_man_einen_einpragsamen_Claim_kreiert\"><\/span>Wie man einen einpr\u00e4gsamen Claim kreiert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Einen einpr\u00e4gsamen Claim zu kreieren, erfordert ein tiefes Verst\u00e4ndnis der Marke, ihrer Zielgruppe und der Wettbewerbslandschaft. Hier sind die wesentlichen Schritte:<\/div>\n<ol>\n<li><strong>Zielgruppenanalyse<\/strong>: Verstehen Sie die Bed\u00fcrfnisse und W\u00fcnsche Ihrer Zielgruppe. Was bewegt sie? Welche Probleme m\u00f6chten sie gel\u00f6st sehen?<\/li>\n<li><strong>Markenanalyse<\/strong>: Was sind die Kernwerte Ihrer Marke? Was macht sie einzigartig?<\/li>\n<li><strong>Wettbewerbsanalyse<\/strong>: Welche Claims verwenden Ihre Konkurrenten? Welche L\u00fccke k\u00f6nnen Sie mit Ihrem Claim f\u00fcllen?<\/li>\n<li><strong>Brainstorming<\/strong> <strong>und<\/strong> <strong>Kreativit\u00e4t<\/strong>: Entwickeln Sie verschiedene Ideen, experimentieren Sie mit Worten und Formulierungen. Nutzen Sie dabei auch emotionale und unerwartete Elemente.<\/li>\n<li><strong>Testen<\/strong>: Bevor Sie sich f\u00fcr einen Claim entscheiden, testen Sie verschiedene Versionen mit Ihrer Zielgruppe, um sicherzustellen, dass er gut ankommt.<\/li>\n<\/ol>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;0&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;0&#8243; top_padding_tablet=&#8221;34&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;34&#8243; top_padding_phone=&#8221;28&#8243; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;28&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Claim-Entwicklung_Dos_Donts\"><\/span>Claim-Entwicklung: Do&#8217;s &amp; Don&#8217;ts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>Als <a href=\"https:\/\/www.dmcgroup.eu\/services\/branding-design\/\">Agentur f\u00fcr Branding und Design<\/a> wissen, welche bew\u00e4hrte Praktiken es gibt und welche h\u00e4ufigen Fehler, es zu beachten gilt. Kurz zusammengefasst:<\/div>\n<div><\/div>\n<div><strong>Do&#8217;s<\/strong><\/div>\n<ul>\n<li><strong>Konsistenz<\/strong>: Der Claim sollte zur Gesamtmarkenstrategie passen und in allen Kommunikationskan\u00e4len konsistent verwendet werden.<\/li>\n<li><strong>Flexibilit\u00e4t<\/strong>: Ein guter Claim kann auch in verschiedene Kontexte und Kampagnen eingebaut werden.<\/li>\n<li><strong>Pr\u00fcfung<\/strong> <strong>auf<\/strong> <strong>Internationalit\u00e4t<\/strong>: Wenn Ihre Marke international t\u00e4tig ist, sollten Sie sicherstellen, dass der Claim auch in anderen Sprachen und Kulturen funktioniert.<\/li>\n<\/ul>\n<div><strong>Don&#8217;ts<\/strong><\/div>\n<ul>\n<li><strong>Zu<\/strong> <strong>generisch<\/strong>: Ein Claim, der zu allgemein oder austauschbar ist, wird kaum im Ged\u00e4chtnis bleiben.<\/li>\n<li><strong>Komplexit\u00e4t<\/strong>: Ein komplizierter oder schwer verst\u00e4ndlicher Claim wird kaum die gew\u00fcnschte Wirkung erzielen.<\/li>\n<li><strong>Trends<\/strong> <strong>nachahmen<\/strong>: Claims, die zu sehr auf kurzfristige Trends setzen, k\u00f6nnen schnell veralten.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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column_backdrop_filter=&#8221;none&#8221; font_color=&#8221;#000000&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1725535637231{background-color: #ffffff !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h2><span class=\"ez-toc-section\" id=\"Fazit\"><\/span>Fazit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ein gut entwickelter Claim kann den Unterschied zwischen einer erfolgreichen und einer kaum wahrnehmbaren Marke ausmachen.<\/strong><\/p>\n<p>Er ist ein zentraler Bestandteil der Markenidentit\u00e4t und sollte sorgf\u00e4ltig und strategisch entwickelt werden. Mit den richtigen Tipps, einem klaren Fokus auf die Zielgruppe und einer einzigartigen Positionierung kann ein Claim das Image einer Marke nachhaltig pr\u00e4gen und ihre Kommunikation deutlich st\u00e4rken.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;custom&#8221; column_margin_custom=&#8221;64&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;column_reverse&#8221; bg_color=&#8221;#dcdcdc&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;120&#8243; constrain_group_1=&#8221;yes&#8221; bottom_padding=&#8221;120&#8243; top_padding_tablet=&#8221;100&#8243; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;100&#8243; top_padding_phone=&#8221;80&#8243; constrain_group_5=&#8221;yes&#8221; 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column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Von den aktuellsten Branchen-Trends, \u00fcber neueste Insights zu KI und UX\/UI-Design, bis hin zu spannenden Use Cases.<\/p>\n<p>Melden Sie sich f\u00fcr unseren monatlichen Newsletter an und bleiben Sie immer up to date![\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; 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