Allianz SE
Year
2016 – 2019
Deliverables
- Corporate Identity
- Digital Experience
- Brand Architecture
- Partnership Branding
- Employer Branding
Explore the new digital world of Allianz worldwide
The insurance industry has been complex, time consuming and impersonal for so long. As a brand Allianz has not been differentiating and sympathetic enough.
That is why Allianz is changing and becoming a new kind of insurance service. One that fits with how people live now. More human, more adaptable, more digital empowering. With the new positioning Allianz encourages people to explore life to the fullest and push them forward.
Together with our partners from SinnerSchrader and BrandUnion, dmcgroup created the 360° brand experience for Allianz.
The new global brand design reflects the strategy in every part of the customers´ experience.
How Allianz behaves, communicates and designs its services and partnerships – Allianz brings this to life by being simple, sympathetic and distinctive.
dmcgroup and our partner from SinnerSchrader and BrandUnion collaborated to create the new 360° brand identity for Allianz to reflect the new strategic direction of the company.
We launched new global guidelines for all relevant touchpoints throughout the full customer journey. We created a layout system and adaptable framework that encourages creativity for commercial and non-commercial communication.
All based on three Experience Principles
Simple
Sympathetic
Distinctive
All based on three Experience Principles
Simple
Sympathetic
Distinctive
360° Digital Guidelines
& media libraries
Responsive Web
Native App
Motion Design
Print Media
Social Media
Digital Banners
PowerPoint
360° Digital Guidelines
& media libraries
Responsive Web
Native App
Motion Design
Print Media
Social Media
Digital Banners
PowerPoint
We gave the logo more space and put it out of the box. We created a new and rich colour palette inspired by the world of the customers. We supported Allianz to create a new bespoke typeface built for a digital and non-digital world.
A geometrical sans serif type with a human soft feel. A highly legible typography with 11 weights designed by Toshi Omagari from Monotype.
The new image style is more related to the stories of peoples lives than to the products. We developed more than 300 bespoke icons, a new image, pattern an illustration library. A new global PowerPoint Master and internal communication tools to mention just a few touchpoints.
PowerPoint
Video & Soundbranding
