Client
Allianz SE
Year

2016 – 2019

Deliverables
  • Corporate Identity
  • Digital Experience
  • Brand Architecture
  • Partnership Branding
  • Employer Branding

Explore the new digital world of Allianz worldwide

The insurance industry has been complex, time consuming and impersonal for so long. As a brand Allianz hasn´t been differentiating and sympathetic enough.

That is why Allianz is changing and becoming a new kind of insurance service. One that fits with how people live now. More human, more adaptable, more digital empowering. With the new positioning Allianz encourage people to explore lfe to the fullest and push them foward.

Together with our partners from SinnerSchrader and BrandUnion, dmcgroup created the 360° brand experience for Allianz.

Allianz – Neues Responsive Design für Mobile, Tablet und Desktop
Allianz Neues Branddesign für analogen Auftritt
Allianz Neues Branddesign für analogen Auftritt
Allianz – Design für mobile Werbebanner
Allianz – Design für Werbebanner

The new global brand design reflects the strategy in every part of the customers´ experience.

How Allianz behaves, communicate and design their services and partnerships – Allianz brings this to life by being simple, sympathetic and distinctive.

dmcgroup and our partner from SinnerSchrader and BrandUnion collaborated to create the new 360° brand identity for Allianz to reflect the new strategic direction of the company.

We launched new global guidelines for all relevant touchpoints throughout the full customer journey. We created a layout system and adaptable framework that encourages creativity for commercial and non-commercial communication.

All based on three Experience Principles

Simple

Allianz – Neues Designprinzip Simple
Allianz – Neues Designprinzip Sympathisch

Sympathetic

Distinctive

Allianz – Neues Designprinzip Unverwechselbar

All based on three Experience Principles

Simple

Allianz – Neues Designprinzip Simple

Sympathetic

Allianz – Neues Designprinzip Sympathisch

Distinctive

Allianz – Neues Designprinzip Unverwechselbar

360° Digital Guidelines
& media libraries

Responsive Web
Native App
Motion Design
Print Media
Social Media
Digital Banners
PowerPoint

Allianz – Neue 360° Grad Digital Guidelines

360° Digital Guidelines
& media libraries

Responsive Web
Native App
Motion Design
Print Media
Social Media
Digital Banners
PowerPoint

Allianz – Unverwechselbares maßgeschneidertes Typeface Design –_AllianzNeo
Allianz – Unverwechselbares maßgeschneidertes Typeface Design –_AllianzNeo
We gave the logo more space and put it out of the box. We created a new and rich colour palette inspired by the world of the customers. We supported Allianz to create a new bespoke typeface built for a digital and non-digital world.

A geometrical sans serif type with a human soft feel. A highly legible typography with 11 weights designed by Toshi Omagari from Monotype.

The new image style is more related to the stories of peoples life than on the products. We developed more than 300 bespoke icons, a new image, pattern an illustration library. A new global PowerPoint Master and internal communication tools to mention just a few touchpoints.

Allianz – neues Logokonzept
Allianz – Neues Branddesign für analogen Auftritt
Allianz – Neues Branddesign für analogen Auftritt – Werbesujet
Allianz – Anzeigen Design für Printmedien
Allianz – Neues Fabpaletten Design

PowerPoint

Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster
Allianz – Design für Powerpointmaster

Video & Soundbranding

Allianz – Motion Design Video- & Soundbranding
Allianz – New Digital Brand Experience Design für Website Explore with us
Allianz – Posterdesign – Explore with us
Allianz – Image – Allianz Explorer Camp

But above all we are helping Allianz to become a digital first company for all target groups and partnerships with other brands. Empowering the new position of Allianz.

Explore with us