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Global brand experience

As a leading global insurance and financial services company, the Allianz Group serves over 120 million individual and business customers in more than 70 countries. For over 20 years, we have been helping to continuously enhance the Allianz brand experience through our work in branding and communications.

As part of global projects, we have designed custom templates, animations, and video guidelines for digital banners and digital out-of-home displays. These help Allianz present its brand consistently and effectively around the world.

In addition, we support Allianz and its internal departments and subsidiaries in the conception, design, and production of various campaigns in digital banner and out-of-home formats.

Einführungskampagne & Aktionsflüge

Allianz Commercial offers comprehensive insurance solutions for small and medium-sized businesses and large corporations. Using a unified go-to-market approach, Allianz brings together various business units to address a wide range of customer needs. In close collaboration with Allianz Group Marketing, we developed the current global campaign for Allianz Commercial, which is tailored to different business units and topics.

The campaigns are linguistically and visually tailored for more than 10 markets and adapted to local conditions. Our services include strategy, concept development, design, and the production of numerous digital banners, digital out-of-home visuals, and social media campaigns, with AI also being used for the local adaptations.

• Global rollout campaign
• Olympic & Paralympic Campaign
• Campaign for international services
• Sustainability campaign

Animated perimeter boards for the German Bundesliga

We are responsible for the design and creation of animated perimeter advertising for our clients Allianz SE and Allianz Deutschland. For various Allianz products (including motor vehicle, property damage and life insurance), we create perimeter boards in a wide variety of formats in a joint process, adapted to the respective stadiums. The challenge here is to design the boards in such a way that they are equally eye-catching for viewers in the stadium and in the television broadcast and that the message is absorbed in just a few seconds.

360° location marketing

We developed the brand positioning and corporate design for the city of Düsseldorf. With the development of a new claim and the revision of Düsseldorf’s entire brand architecture, we have succeeded in sharpening the city’s image and consolidating its positioning as a cosmopolitan city with a modern community culture and a high degree of individual design freedom. The city design offers maximum flexibility and enables consistent use in various applications.

Mobility campaign “Wege für alle”

“Paths for Everyone” is the name of an equitable mobility concept in Düsseldorf: cars, pedestrians, bicycles, and public transportation. We are currently managing the city’s new mobility initiative. The design is inspired by actual routes through the city, which are abstractly depicted in the city’s two colors.

Our responsibilities included:

• the design of a creative concept
• the production of digital banners
• Design & production of social media assets and digital OoH

Ongoing support for citizen campaigns

Since 2017, we have been implementing the city’s communication agendas, including the partnership communication initiative for the city’s vaccination campaign and our agency in 2022. The campaign was played out over a period of one month on all digital advertising spaces in the state capital.