Since 2011, we have been working with KiKA as a creative agency to support the brand’s ongoing development—strategically, visually, and in motion design. Together with the ARD and ZDF children’s channel, we are creating a strong, contemporary brand identity for one of Germany’s most relevant media brands.
Client: KiKA – The children’s channel of ARD & ZDF
Since: 2011
Services:
About KiKA
KiKA is Germany’s leading children’s channel and an integral part of the daily lives of millions of children and families. As a full-service channel for children ages 3 to 13, KiKA brings together all genres and topics: entertainment, information, knowledge, culture, and education— ad-free, safe, and age-appropriate.
With the slogan “KiKA for everyone!”, we’ve summed up this philosophy: programming for all children—regardless of their interests, where they come from, or whether they’re girls or boys.
Our Mission
Don’t just give it a quick touch-up. Think ahead. Keep evolving. Stay bold.
Together with KiKA, our goal is to create a brand that grows alongside its target audience—without losing its identity. Instead of cautious evolution, we focus on strong visual impact, high brand recognition, and maximum flexibility.
A design system that can do it all: 2D, 3D, and motion; playful and clean; bold and subtle; colorful and minimalist. Modular, adaptable, and future-proof—for trailers, idents, awards, events, and digital touchpoints.
Challenge & Solution
Challenge: To further develop the visual identity of one of Germany’s best-known children’s brands—without losing its emotional appeal, its values, or its high level of brand recognition. At the same time: new usage habits, new platforms, and new expectations.
Our solution: A strong, modular corporate design with a clear identity. A visual system that provides guidance while leaving room for interpretation. Motion design that builds identity—not just decoration. In short: A brand experience that delights children and wins over parents.
KiKA Award – Design & Promotional Production
For the newly created KiKA Award, we developed a comprehensive show, branding, and design package featuring a striking neon look. The goal was to create a visual world that is as colorful, modern, and diverse as the children and young people whose dedication is celebrated by the award.
Services
- Development of a comprehensive design concept for all platforms and distribution channels
- Program design, including the opening sequence, category openings, on-screen text, transitions, and backgrounds
- Show design with custom content displayed on the studio screens
- Audio design featuring original compositions and adaptations across various formats
- Concept Development and Production of Teaser, Show, and Promotional Trailers
- Design of the Award Trophies
- Design Templates for Digital and Online Applications
The combination of clean lines, vibrant neon colors, and a modern motion aesthetic has created a lively space brimming with creativity. The design effectively showcases the achievements of the young award winners and creates an inspiring atmosphere that conveys appreciation, energy, and the spirit of the times.
In 2024, we will continue to support KiKA by creating new categories, as well as trailers and promotional videos.
Our Team
The team behind the newly created KiKA Award unites creative minds who have developed a multimedia design package with passion and dedication.
Bernd Mutscheller
Katerina Oeser
More Case Studies
Continue browsing through our projects
Digital Product Development: 5 Common Mistakes and How to Avoid Them
Branding in the Age of Agent-Based Commerce
Website Redesign with a Focus on Clarity and Modernity
Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.
Let’s
talk
Maren Fick
M +43 1 585 66 10115