Aktion Mensch is Germany’s largest social lottery and has been promoting inclusion and equal opportunities for people with disabilities for years. At the same time, it is the country’s largest supporter of children and youth. We are now placing this very focus at the center of our communications.
Strategy: Reflecting Real-Life Contexts
To that end, we organized an inclusive photo and video shoot that authentically captures the energy, diversity, and enthusiasm of young people. The images reflect real-life experiences: friendship and solidarity, but also issues such as bullying and exclusion. This approach to addressing social issues makes problems visible without resorting to clichés, while emphasizing the strength and diversity of young people.
The Photo Shoot
- 2 days of filming, 9 locations
- 6 teenagers in an inclusive cast
- Over 100 photos and just as many video clips
- High-quality, evocative images
Effect
The new content pool is used across all channels: the website, social media, campaigns, interactive formats, and internal communications. Each clip conveys inclusion in an accessible, everyday way and clearly highlights youth development.
Long-standing partnership
For more than ten years, we have shared a creative partnership with Aktion Mensch. Together, we develop innovative, accessible designs that actively contribute to an inclusive society. Each project fosters understanding and participation, making our collaboration an enriching experience that goes far beyond traditional client-agency boundaries.
Content Marketing
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