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New branding & web development for the Casino St. Moritz

And the winners are: All of them!

At 1,833m above sea level the air had become thinner for the Casino St. Moritz in recent years. The task was to completely redevelop the brand. We have been the lead agency for Casino St. Moritz’s brand management and marketing since 2021.

Place your bets!

Client: Casino St. Moritz

Since: 2021


Brand development Corporate Design Employer Branding Event Branding Recruiting Website
Casino St. Moritz 1

Our services

Winner #1: The Casino

The brand was reinvented from the inside out and now has a new branding. It all started with a bold, innovation-oriented brand mission statement and the new corporate design, which set the course for the brand’s future and strong branding. The new corporate website is the first foretaste that we implemented as a full-service agency.

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Casino St. Moritz 3
Casino St. Moritz 4
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Employer Branding & Recruiting

Winner #2: The Casino Team

A friendly welcome, confident croupiers and bartenders who know what their guests want – a given? We supported the casino with a clear employer branding concept and helped with the recruitment of suitable candidates. With the wonderful effect that the new team and our guests harmonize wonderfully.


Product Design

Winner #3: The guests

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Event Branding

Winner #4: The municipality of St. Moritz

St. Moritz Night

“The latest visitor figures prove that dmcgroup has set the right course. Our casino enriches the nightlife with top modern and exciting entertainment in a great ambience. The brand has become much more attractive.”

Michael Angeli, Managing Director

Our Team

St. Moritz is surrounded by a very special glow. Designing the casino brand in this environment was and is an exciting process. Our experts from all areas come together to provide support and continuously develop the brands.

Continue browsing through our projects


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Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.

Tamara Himler

Tamara Himler, Client Service Director
M +43 676 93 83 137