New branding & web development for the Casino St. Moritz
And the winners are: All of them!
At 1,833m above sea level the air had become thinner for the Casino St. Moritz in recent years. The task was to completely redevelop the brand. We have been the lead agency for Casino St. Moritz’s brand management and marketing since 2021.
Place your bets!
Client: Casino St. Moritz
Since: 2021
Services:
Our services
Winner #1: The Casino
The brand was reinvented from the inside out and now has a new branding. It all started with a bold, innovation-oriented brand mission statement and the new corporate design, which set the course for the brand’s future and strong branding. The new corporate website casinostmoritz.ch is the first foretaste that we implemented as a full-service agency.
Employer Branding & Recruiting
Winner #2: The Casino Team
A friendly welcome, confident croupiers and bartenders who know what their guests want – a given? We supported the casino with a clear employer branding concept and helped with the recruitment of suitable candidates. With the wonderful effect that the new team and our guests harmonize wonderfully.
Product Design
Winner #3: The guests
A visit to the casino is the opposite of everyday life: glitter in the semi-darkness, illustrious guests, fun and the omnipresent question: up or down? Whether regular guests, occasional visitors or locals: people meet again at the Casino St. Moritz and enjoy the revamped atmosphere.
dmcgroup took care of all the details for the 360° brand experience, including the redesign of the entire range of games: casinostmoritz.ch/spiele-im-casino-st-moritz/
Event Branding
Winner #4: The municipality of St. Moritz
For over 20 years, the casino has been firmly associated with St. Moritz and the Engadin. As one of the most fashionable resorts in the Swiss Alps, the casino appreciates the fact that it is constantly reinventing itself and is an important driver of tourism. Today more than ever!
We support the casino in the organization and communication of events in the municipality of St. Moritz and the Engadine: casinostmoritz.ch/events/
Nur Gewinner!
Branding:
Die Marke strahlt
Performance:
Hausaufgaben gemacht!
Umsatzentwicklung:
Das Casino St. Moritz boomt
SEO:
Wachsende Sichtbarkeit und verbessertes Ranking
“The latest visitor figures prove that dmcgroup has set the right course. Our casino enriches the nightlife with top modern and exciting entertainment in a great ambience. The brand has become much more attractive.”
Michael Angeli, Managing Director
Our Team
St. Moritz is surrounded by a very special glow. Designing the casino brand in this environment was and is an exciting process. Our experts from all areas come together to provide support and continuously develop the brands.
Ewald Pichler
Susanne Lehner
Jürgen Bauer
Barbara Belohlavy
Norbert Kathriner
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Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.
Let´s
talk
Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu