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Brand consulting, branding, UX/UI and Frontend for DIE SPIELBANK Sachsen

This is where Germany plays

A few months before the launch, there was a name, a backend and game providers – not enough to launch a promising gaming offer. It had to happen quickly: We set up agile work processes, developed UX concepts for core processes, designed the brand’s mission statement and image, designed the front end, implemented it technically and created the advertising campaign.

DIE SPIELBANK was successfully launched after just seven months of concerted teamwork.

Client: Sächsische Spielbanken-GmbH & Co. KG

Year: 2022/2023


Brand Identity Brand Strategy Campaign Communication Concept Corporate Design Motion Design User Experience Design (UX) User Interface Design (UI) Website

Our services

Great moments of happiness:
Brand and advertising campaign

DIE SPIELBANK is a gambling service of the federal state of Saxony. Issues such as player protection, payment security and 100% legality are mandatory. The freestyle stages the moment of greatest joy, when the tension gives way to relaxation – Chaka, Yessss!

Brand from a single mold
We develop the brand’s image, logo and claim and design and produce the advertising motifs and press video for the launch:

  • Brand strategy: mission statement, core messages, claim
  • User experience: concept, process development, user guidance
  • Design: Branding, Web Design, Motion Graphics, Motion Design, Brand Guidelines
  • Technology: Web development, CSS, technical coordination
  • Marketing: Advertising campaign & launch video
Die Spielbank

User Experience, User Interface Design & Frontend Development

The perfect combination for a seamless user experience

Playing should be fun. Together with the customer, we do everything we can to ensure that the gaming experience remains uninterrupted at all times.

UX & UI & Frontend Code
We develop comprehensive user processes (including registration and log-in/out, deposits and withdrawals, player protection), create all elements of the web design, develop front-end code and implement it technically with the platform provider.


Project implementation in the shortest possible time

Project success included

Everything was at stake. And it had to be done quickly. After just seven months, the first state-run offering for virtual gaming machines fully licensed under the GlüStV was successfully launched online in January 2023. Chaka!

Have fun!

Marke und Werbekampagne
Marke und Werbekampagne

“As the first state-owned provider of virtual slot machines in Germany, we were able to successfully launch our platform “” within a very short space of time with the support of the dmcgroup. The dmcgroup provided optimal implementation and we were able to benefit from the expertise of the entire project team, particularly in the areas of UX, UI and front-end design.”

Kurt Böhm, Head of Online Casino Operations – Spielbank Sachsen

Our Team

The project was supervised by experts from all service areas of the dmcgroup. Supporting the casino from consulting, design and user consulting through to technical implementation was a great task for our colleagues!

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Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.

Tamara Himler

Tamara Himler, Client Service Director
M +43 676 93 83 137