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Westfalenhallen Group – Brand experience

Modern and holistic brand experience for a traditional company

The Westfalenhallen Group is constantly developing – from the modernization of the architecture to the strengthening of the individual corporate brands and the corporate design relaunch. We supervised and developed the concept and design of the latter up to the employee event. All design elements take up the traditional origin with the greatest respect and let it shine in a new interpretation beyond the borders of Dortmund.

Client: Westfalenhalle Unternehmensgruppe

Since: 2018–2019

Services:

Brand Architecture Brand Book Concept Concept Design Onboarding Powerpoint Service Strategy
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Holistic brand experience

Welcome to the digital age

The new appearance not only strengthens the holistic brand experience. It also ensures seamless interaction across media. Under the new visual bracket, the three corporate brands will be

  • Messe Dortmund
  • Kongress Dortmund
  • Westfalenhalle

and the umbrella brand Westfalenhallen Group. All design elements are derived from our traditional origins. Newly interpreted and modernized, they are more brand-defining than ever.

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Brand Architecture

Unity in diversity

The principle of “unity in diversity” runs through the entire brand architecture. Thanks to a clear color code, each brand can express its own personality. At the same time, the overarching design bracket ensures seamless communication. Across all media. Derived from the legendary, landmarked Westfalenhalle, our communication box creates space for everything we have to say.

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Our Team

Working with the Westfalenhalle Group was a great pleasure and an exceptionally exciting task for us. Together, we have created something that we are proud of.

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Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.

Tamara Himler

Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu