“Your Digital Düsseldorf.” Under this motto, the state capital of Düsseldorf shows just how easy digital services can be.
And just how modern government communication can be today: With its new campaign, the city is using AI-generated imagery for the first time to present its digital services in a tangible, approachable, and lighthearted way.
We design. AI visualizes.
Whether it’s paying dog taxes from the couch, updating your address in the bathtub, or getting a parking ticket without any paperwork—the images depict real-life situations and link them to the promise of digitalization: fewer trips to government offices, more freedom.
Benefits at a Glance:
- No-Shoot Production: No location scouting, no weather gamble, no 20-person crew. Just a laptop, a teleprompter, and a little Photoshop.
- Speed to Market: It takes only hours—not weeks—to go from the initial idea to the finished key visual.
- Authentic, Everyday Relatability: AI creates visual worlds that depict familiar scenes with a futuristic twist, making them instantly relatable.
- Unlimited creativity: Almost anything is possible. There are no limits to the imagination, resulting in distinctive imagery and powerful storytelling.
The result
Authentic visual narratives that showcase Düsseldorf’s digital initiative. They demonstrate how AI is revolutionizing traditional campaign processes.
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