Employer branding and career website based on the international strategy
Welcome by modern banking
A top modern head office, the fourth largest bank in Europe with around 3,000 employees, and yet hardly recognized as an employer outside Mönchengladbach. As employer branding specialists, we were tasked with changing this perception. Based in Mönchengladbach and with a nationwide branch network, Santander offers exceptional career opportunities.
Client: Santander
Since: 2021
Services:
Our services
Gemeinsam erreichen wir Großes Together we can achieve great things
Our contribution as a strategic partner and agency:
- Adaptation of the international employer brand for the German market with new core messages and visual language.
- Development of the employer brand with the “from the inside out” approach, including status determination, definition of employee needs and fusion of country-specific core messages with the international approach.
- Employee participation as a key success factor – through qualitative interviews in focus groups and development together with the teams.
- Project management taking into account all organizational units
- Realization of individual appearances for 10 job profiles and company divisions
- Redesign of the career website santander-karriere.de
Employer branding rethought
Just don’t be like a bank
Many jobs at Santander are atypical for a bank: DevOps Engineers, Mobility Specialists, Call Center Agents …
This is exactly where our EVP comes in:
“Santander is more than just a bank: we are ‘Great Colleagues’ with different professions, skills and expectations. We are united by the desire to be successful as a team.
This became the connecting bracket:
#TheSantanderEffect. Together we achieve great things.individual messages derived for the target groups.
Career website
The new website
The strategic platform is the newly developed employer value proposition (EVP): “Shared responsibility and respect for clients and team as well as exceptional career opportunities outside the financial centers.”
Concept, design, content and SEO
We completely redeveloped and redesigned the website and implemented it technically with the internal IT department, which, among other things, set up an API to Workday.
- We developed a structure that creates space for the employer brand, target groups and jobs and enables targeted navigation
- The content pages follow a clearly structured layout, which promotes a high, generic ranking and thus reaches job seekers who enter via search engines
- We aligned the web design and artwork with the new employer branding and corporate design
- We developed a flexible target group approach across life stages (trainees, students, professionals), teams (technology, support, finance) and key topics (e.g. for IT, graduates)
- We create texts that are precisely tailored to individual target groups and provide strong keywords for SEO
Here is the link to the career website: https://www.santander-karriere.de/karriere/
Applying made easy
Two clicks to a job, the third already in the application dialog: it should be uncomplicated and fast. Welcome to Modern Banking!
“We have opened a little door to Mönchengladbach for many Frankfurters.”
Dirk Thieme, Managing Director
Our Team
With a lot of motivation, innovative thinking and, above all, enjoyment of the project, our team designed a recruiting campaign for Santander that inspires and attracts new employees.
Dirk Thieme
Paul Awe
Daniel Stoffels
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Would you like to find out more about our services or are you looking for an employer branding agency? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.
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talk
Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu