Employer Branding and Career Website
Welcome by modern banking
- The new employer branding concept based on the international strategy
- A recruiting campaign for all employee target groups
- The completely revamped careers website
Client: Santander
Since: 2021
Services:
Employer branding rethought
Just don’t be like a bank
Many jobs are atypical bank jobs: DevOps Engineers, Mobility Specialists and Call Center Agents. The classic banker jobs include young people: (dual) students and trainees throughout Germany. The unifying theme: “Together we can achieve great things”.
Career website
The new website
The strategic platform is the newly developed employer value proposition (EVP): “Shared responsibility and respect for clients and team as well as exceptional career opportunities outside the financial centers.”
Concept, design, content and SEO
We completely redeveloped and redesigned the website and implemented it technically with the internal IT department, which set up an API to Workday, among other things.
- We develop a structure that creates space for the employer brand, target groups and jobs and enables targeted navigation
- The content pages follow a clearly structured layout, which promotes a high, generic ranking and thus reaches job seekers who enter via search engines
- We align web design and artwork with the new employer branding and corporate design
- We develop a flexible target group approach across life stages (trainees, students, professionals), teams (technology, support, finance) and key topics (e.g. for IT, graduates)
- We create texts that are precisely tailored to individual target groups and provide strong keywords for SEO
Here is the link to the career website: https://www.santander-karriere.de/karriere/
Applying made easy
Two clicks to a job, the third already in the application dialog: it should be uncomplicated and fast. Welcome to Modern Banking!
“We have opened a little door to Mönchengladbach for many Frankfurters.”
Dirk Thieme, Managing Director
Our Team
With a lot of motivation, innovative thinking and, above all, enjoyment of the project, our team designed a recruiting campaign for Santander that inspires and attracts new employees.
Dirk Thieme
Paul Awe
Daniel Stoffels
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Would you like to find out more about our services or do you have any questions? I will be happy to help you. Contact me to discuss your concerns and receive customized solutions.
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Tamara Himler, Client Service Director
M +43 676 93 83 137
tamara.himler@dmcgroup.eu