Client
Airport Klagenfurt
Since

2019

Deliverables
  • Brand Architecture
  • Logo Design & Naming
  • Corporate Design
  • Advertising
  • Campaign
  • Website
  • SEM & Social Media Marketing
  • PowerPoint Templates

Rise above travel – 360° Relaunch of the Airport Klagenfurt

As part of the Aviation City Klagenfurt, the city’s airport will also undergo fundamental changes in the coming years. A new holistic look was sought for the further development of Airport Klagenfurt into the most efficient and modern airport in Europe.

dmcgroup has therefore been supporting the airport as a lead agency, providing advice on strategy, design, development and marketing.

Airport Klagenfurt - Design für neues Logo
Airport Klagenfurt - Design für neues Logo

Logo & Naming

The most important step at the beginning of the project was to rename the airport “Airport Klagenfurt” to give it an international character. The logo represents the brand and visualizes what Airport Klagenfurt stands for: The Airport A-arrow represents the guiding idea “Rise above travel” and stands for progress and dynamics and is additionally used as a design element without the word mark. Throughout the development phase, we use our launch logo with disruptor. It transports new beginnings and change. After finalization of the airport reconstruction, the basic logo without disruptors will be used in the long term.

Corporate Colors

Our brand colors Airport Blue and Arrow Blue are part of the logo. The Airport Blue is additionally used together with the secondary and accent colors for surfaces, graphics and diagrams. The combination of colors guarantees a vivid brand experience with slight hints of air, travel and flying.

AIRPORT BLUE

ARROW BLUE

SKY BLUE

NIGHT GREY

CLOUD GREY

ALPINE WHITE

SIGNAL RED

SAND BEIGE

SUNNY YELLOW

Figurative mark as design element

The Airport A arrow is used in every graphic design around the airport for maximum recognition. The simple graphic element can be used in a variety of ways thanks to different colors and always picks up on the central idea of “Rise above travel”.
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Airport Klagenfurt Street-Billboard-London

#TheJourneyBegins

The promotion of the destinations is essential for the marketing of Airport Klagenfurt. Alongside the “Rise above travel” mission statement, the #TheJourneyBegins campaign was developed to convey the airport’s relaunch, new look and unique destinations.

In order to differentiate itself from other airports and also from airlines, an illustration language was developed, which was translated step by step for all destinations. Animations bring these images to life on Google banners, social media ads and out-of-home spaces.

Mallorca - Airport Klagenfurt Animation - Illustration
London - Airport Klagenfurt Animation - Illustration

Digital marketing strategy

In order to provide passengers with the best possible support for their trip, the marketing focus is primarily on digital channels. The airport’s website was initially given a facelift to match the new corporate design and is currently being further developed. In addition, campaigns are continuously run via Google Business and Facebook for the various destinations.

dmcgroup is very excited to continue to accompany Airport Klagenfurt on its exciting journey across all channels and disciplines!

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Airport-Klagenfurt-Poster-Sampler
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