Employer Branding and Recruiting

Everyday Hero (m/f/d) Welcome!

From the lecture hall to the phone, from the soccer field to team leader. Together with ALLYSCA, our “ALLTAGSHELD” campaign inspired career changers, students, and professionals to pursue careers at the assistance service provider—subtly, easily, and intuitively. Featuring authentic video stories from the employees themselves and a quick and effortless application process—in a world where empathy matters more than the perfect resume.

Sought and Found: Computer Scientist (M.Sc.)

Wanted: Highly specialized computer scientists and master’s degree graduates are virtually invisible on the job market. That’s why the campaign goes where the target groups are: to university cafeterias, student housing, and public transportation. With messages that only specialists can understand.

We did it! We’ve raised awareness among our core target audience, generated leads, made new connections, and organized events and opportunities for exchange. And we’ve successfully hired new colleagues.

From Life Coach to Superhero.

As a result of the pandemic, many people have left the restaurant industry—and they are sorely missed. To address this, we shot authentic photos at well-known restaurants and hotels in Düsseldorf.

The focus is on the people who want to (re)kindle the special passion for the hospitality industry.

From a traditional insurer to an Employer of Choice.

Allianz has shed its traditional image as an insurance company and now presents itself as a modern employer with the message “We care for tomorrow.” Working closely with the global Talent Acquisition Team, we are positioning Allianz as an employer of choice. Recognitions such as “Great Place to Work” and top rankings in various ratings set this campaign apart.

Welcome to a world of work that provides for not only today, but also tomorrow.

We Do / Tailwind /

ACREDIA—Austria’s largest credit insurer—wants to become an “Employer of Choice.” On a purely rational level, the company is compelling; emotionally, however, insurance companies—including ACREDIA—have traditionally struggled. That’s where we come in—we’re developing an Employer Value Proposition (EVP) that fosters an emotional bond between the team and the company. And a recruiting campaign, “We do / together /,” that immediately resonates and becomes a runaway success.

“Awesome,” as they say—it was a lot of fun!

Welcome to Modern Banking in Mönchengladbach

A state-of-the-art headquarters, the fourth-largest bank in Europe with around 3,000 employees in Germany—yet outside of Mönchengladbach, Santander is hardly recognized as an employer. Our mission: to radically change that perception.

Two key messages define our concept: the mindset “Don’t be just like a bank” and the slogan “Together, we can achieve great things.” We’re designing a recruitment campaign that stands out with its diversity, wit, and authenticity, and a website that makes it easy for prospective candidates to get started at Santander. Mönchengladbach, olé!