• Brand Identity
  • Design
  • Frontend Development
  • Recruiting
  • Marketing Materials
  • SEA
  • SEO

Corporate Identity and Corporate Design

Under a new name, ALLYSCA – one of the leading assistance service providers in Germany – was to be placed on a new, stable foundation and set on a growth course for its 25th anniversary.

The key was a simple realization:

Being the perfect “helper” is a universal value proposition, far beyond the core “assistance” business. ALLYSCA (until 2015 still “Interassistance”) thought like Apple or Google: attitude and value proposition determine the direction of expansion, not the available equipment.

In order to also find more perfect “helpers” for ALLYSCA, dmcgroup has been managing a SEA recruiting campaign since 2017.

Allysca – Logo Design


Allysca – Logo Design

Customer loyalty

Allysca – Logo Design

New Business

Three is better: Assistance,
Customer loyalty and new business

With three business units, dmcgroup has broadened the ALLYSCA brand in a multi-stage CI process. The newly developed corporate design stands for the dynamics of the company: lively, flexible, value-focused and always with an eye on people.
svg+xml;charset=utf dmcgroup
svg+xml;charset=utf dmcgroup

dmcgroup was responsible for

  • Corporate Identity: Brand mission, business units, corporate story and wording
  • Corporate Design: New appearance incl. Manual, image and graphic language
  • External communication measures: brand launch campaign, website, launch and service brochures, product campaigns, explanatory films, newsletter, Xmas, giveaways, recruiting.
  • Internal communication measures: office equipment/PPT, brand toolbox, employee welcome package, etc.

ALLYSCA and dmcgroup – a great, trusting cooperation since 2015.

Allysca Corporate Identity Projekt
Allysca Corporate Identity
Allysca Corporate Identity
Allysca Corporate Identity

We have enjoyed working with dmcgroup for several years. With dmcgroup, we have also successfully optimized our digital recruiting. Thanks to a technically and content-wise up-to-date and targeted career website, the clear recruiting strategy and the constant campaign optimization, we achieve very good values with a relatively small budget. The best thing about it: once implemented, we can target suitable applicants in the long term.

Marion ForstnerSenior Marketing Manager