Füchschen Brauerei - dmcgroup

Alt Brauerei




  • Campaign
  • Packaging

Print launch campaign for the alcohol-free Füchschen.

Füchschen is more than just an Altbier: it is a piece of Düsseldorf history – a traditional brand with cult factor. The company is run by Peter “Peter III.” König, who is as well known in the region as his beers.

The challenge

The launch campaign is intended to make consumers of classic beer varieties aware of the new alcohol-free product. Better said “get a taste for it” – while at the same time setting a clear differentiation from the well-known and established Füchschen Alt. Our way: Close to the original, but still independent.

Füchschen Brauerei - Bierdeckel Kampagne
Füchschen Brauerei
Füchschen Bier Alkoholfrei Plakat Flasche

The idea

For the non-alcoholic, we took the illustration style and cheeky slogans of the classic Füchschen advertising and adapted them in a new way. In addition to the print ad, a dedicated coaster campaign was developed, which allowed for a variety of motifs and headlines even on a limited budget. “Deckel-Premiere” was celebrated at the legendary Düsseldorf funfair – the largest funfair on the Rhine.

Cool. Attention-grabbing. Typical Füchschen – even without alcohol.