- Inception Workshop
- User Experience
- Web Analytics
- Tests & Reportings
B2B Online Marketing.
dmcgroup managed the Google Ads campaign for Iventa, respectively their job advertisement portal. The job portal is an online platform on which companies can choose between more than 180 career portals in the DACH region and Europe-wide to place job ads exactly where relevant applicants can be reached.
The campaign set-up included stand-alone campaigns for Austria and Germany, remarketing, and a brand campaign.
The keywords used in the placed text ads were precisely tailored to the target group of the job ad portal. In addition, ad texts were constantly redeveloped and compared in the form of A/B tests.
Through a constant tool-supported user experience analysis and numerous A/B tests, the target pages of dmcgroup were adapted.
The cooperation with dmcgroup in the area of Google Ads campaigns was very satisfying. Through constant exchange and technical expertise on the part of dmcgroup, we were able to constantly optimize the campaigns and use our budget wisely.Gerald FrankDigital Lead/Procurator, Iventa Group Holding GmbH